How Do We Shift Our Thinking?

Once you've had an insight about constraints, the path to taking advantage of your insight can be quite bumpy.

For one thing, your glimpse of a possible future isn't an immersive, virtual reality simulation; it's a glimpse. More importantly, the significant things that change from before to after often run counter to our instincts. An important constraint that you want to shift will feel unnatural until you've internalized the shift.

The work it takes to shift properly is part of your defense against your competitors emulating the shift quickly.